The finished product is very similar to how we planned it, with one single central image on a plain white background with the Channel 4 logo to the right and a box in the bottom left corner containing the text. We tried to make the advert as closely represent an official Channel 4 print advert as possible, but opted not to use the typical Channel 4 font and instead used the same font that we used in the documentary to create consistency and a link between the two products. The advert was created in Adobe Photoshop and we cut the image of the meal out using the lasso tool before mounting it on the white background and smoothing out the edges with various tools such as the blur tool.
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