Before we created our final print advertisement, we drew out how we intended it to look on paper. We decided that we were going to have a simple image of a meal in the centre of a plain white page with the Channel 4 logo on the right hand side to go with the style of other Channel 4 print adverts. The font would also be contained within a box of matching colour with the image with the title written above the tagline and the scheduling; also a common feature of Channel 4 print advertisements.
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