Audience Feedback

We got people from our target audience to view our documentary and print advert and listen to our radio advert to provide feedback, so that we could assess the success of our work. We produced another questionnaire of fifteen questions; five questions on each of the three arctefacts that we had produced and distributed the questionnaire to people that had seen or heard them to recieve a wide spread of feedback. The audience feedback questionnaire can be seen above.

For the documentary video, people said that the narration was clear and suitable enough, although there were some comments about there being too much narration but otherwise there was not much criticism and people thought that overall the documentary had a good flow with a clear narrative. Our earlier questionnaire had shown that our target audience would've preferred a male narrator to a female one and we took this into consideration when selecting our narrator; something that was praised in our audience feedback. Nobody thought that the documentary was particularly biased and understood that we focused more on takeaways such as Chinese and Indian over ones like Thai and Mexican as they were more popular as seen in our earlier questionnaire results. People thought that the font was clear and relevant and that the music fitted the theme of the documentary.

Feedback on our radio advert was mixed, with most people saying that they could hear and understand the narration but that the music was louder than it in some cases and gave them some difficulties. People said that the radio advert conveyed the desired message of the scheduling and did make them more interested to watch the actual documentary, rendering it a success.

People thought that the print advert was effective, and despite many people saying that it was quite plain that they said the use of a single image was effective and eyecatching and that it made them want to watch the documentary. People said that the font and its colour scheme were relevant, but after some criticsm of our original tagline for being too misleading we changed it to something more suitable.

Draft of Print Advertisement

Before we created our final print advertisement, we drew out how we intended it to look on paper. We decided that we were going to have a simple image of a meal in the centre of a plain white page with the Channel 4 logo on the right hand side to go with the style of other Channel 4 print adverts. The font would also be contained within a box of matching colour with the image with the title written above the tagline and the scheduling; also a common feature of Channel 4 print advertisements.

Codes and Conventions of Print Advertisement

Our documentary is intended for Channel 4 and as a result we careful examined the codes and conventions of existing Channel 4 print adverts to make our advert look as professional as possible. All Channel 4 programmes follow the same codes and conventions for their print adverts to create a recognisable and consistant look for the channel. We looked on the Channel 4 website to find some examples of existing print adverts so that we could examine their codes and conventions.







Logo
The Channel 4 is something that is kept consistent throughout all of the channel's print adverts. It is always displayed on the right side in the middle and is never too small so that it is noticeable without being too distracting. The Channel 4 logo is iconic and instantly recognisable and therefore no text is needed to accompany the logo as people would recognise it anyway. The colour of the logo is generally something that would stand out against the background, and if it is coloured it is made to match the rest of the advert; for example, on the above Lost advert the logo is the same colour as the text box. This creates a relationship between the channel and the show and would stick in one's memory as they would think as the two as a pair. Another example of a relationship being created between the channel and the show is seen in the Shameless advert, where the character appears to be stealing the logo. The logo is always displayed in the foreground to make it as clear as possible. These are all things that we will have to consider when putting the logo on our print advertisement.


Image and Colours
The image in the advert either takes up the entire frame - such as in the Lost and This Is England '86 adverts - or is just a single image such as in the Shameless advert. The adverts are generally focused on a key theme featured within the show so to not be misleading or uninteresting to potential viewers that see them. The main image is also generally central and the rule of thirds is applied for key character's eye lines. The images offer as a preview to what can be seen in the show: for example, the Shameless advert implies some sort of theft or crime whereas a crashed plane can be seen in the background of the Lost advert which hints at possible content which could draw people into watching them. The colour and lighting is used to create a mood and atmosphere for the show just off a single image: the Shameless image features mainly darker colours which sets a mysterious and dark mood whilst the character's faces are clearly lit in the This Is England '86 advert which creates relationships between them. The colours are also made so that the logo and font stands out.

Text
Text is kept minimal, only displaying the key information so that somebody looking at the advert can easily find out the vital information without having to scan a lot of text for information which could be off-putting. Generally, the text is contained within a coloured text box in the bottom left corner of the advert where it is clear enough but not distracting from the main image. The colour scheme generally matches the colour of the logo and as a result stands out on the background. Also, only two simple colours are used for the text and the text box to create a clean and simple look. The title of the programme is always at the top of the text box in larger font, with the scheduling and occasionally a tag-line included in smaller font underneath. The positioning of the text box balances out with the position of the logo as it is always on the far left while the logo is always on the far right with the main feature in the centre of the page. Relevant font is also used; most programmes use the official Channel 4 font which creates a consistent and official look to their print advertisements.



We will take all of this into account when producing our print advert as we want it to be professional and realistic as possible.

Radio Trailer Script

The radio advert was only to be around thirty seconds in length, but we were still required to produce a script for it for the narrator to read. This script can be viewed below.



Vox Pops - Favourite Takeaway: "Chinese, Indian, Errr... Chinese?"

Voice Over: "We are all familiar with the idea of a takeaway, but what impact is this having on teenagers?"

Interview with Anhar: "Most of our food is freshly cooked by fresh ingrediants."

Voice Over: "And what do adults think about it?"

Interview with Jan: "I'd say that it is acceptable to have a takeaway maybe once a month."

Voice Over: "To find out more, tune in to watch Tasty Takeaways on Thursday at 8pm. Only on Channel 4.

Music Bed: "Weird Al" Yankovic - Eat It

Codes and Conventions of Radio Trailers

- The duration is usually between 15 to 60 seconds, with only the necessary information provided in a short amount of time
- Everything is appropriately chosen towards the target audience to make it more appealing to them - things such as previews of interviews are used to make them want to tune in and listen to the entire thing
- The same narrator from the documentary is used for the voice over to create consistency and anchor meaning
- Audio clips are used from within the documentary to show the relationship between the two and to show consistency
- Usually short and simple: Scheduling, Broadcaster and strap line so listeners are able to remember the essential details
- A music bed is used to make the advert memorable for listeners
- The voice over and music used is easy to understand, upbeat and clear so listeners are more likely to be persuaded into watching the program
- The language used is aimed to suit the topic or the target audience
- Generally utilise the key qualities of the product (documentary) to give listeners an incentive to tune in and watch it

Voice-over Script

Documentary Narration

1. From intro until first interview clip (approx. 7 seconds)

“Takeaways – Britain loves them! These quick and easy meals are a huge hit with teenagers and adults alike as they provide a simple alternative to a normal meal – but what is it that makes them so appealing? “

      2. From first interview to first vox pops clip (approx. 8 seconds)

“Takeaway meals are the first choice for thousands when they need a meal in a hurry, and they suit teenagers for their practicality. There are many different types of takeaway heralding from many cultures including Indian and Thai, but what’s the public’s favourite?”

      3. From first vox pops clip to interview with Heather (approx. 19 seconds)

“While a takeaway may be a quicker and less time consuming way of getting a meal, cooking your own meal does have many advantages: home cooked meals are much cheaper – we compared a supermarket ready meal to a similar takeaway and found that it was over £5 cheaper with a lower content of unhealthy additives such as fat, sugar and salt. All of this considered, why are takeaways still so popular, especially with teenagers?”

      4. From second clip of Janet to second vox pops (approx. 15 seconds)

“The simplicity and convenience of takeaways would appear to be the most justifiable reason for people ordering them, with takeaways seemingly being a lazy excuse due to factors such as cost and health. This considered, do teens prefer to order takeaways over cooking their own meals?”

      5. From vox pops to next clip of Heather (approx. 6 seconds)

“So do the youth of today really not consider the financial and diet issues associated with takeaways when they order one?”

      6. From clip of Heather to Just Eat advert (approx. 5 seconds)

“Takeaways are becoming increasingly easier to order in the modern day, with takeaway websites such as JustEat.com allowing people to order a takeaway online in just a few clicks.”

      7. From Just Eat advert to first clip of Anhar (approx. 2 seconds)

“It’s not just the simplicity that attracts thousands either – many takeaways offer special deals.”

      8. From clip of Anhar to next vox pops (approx. 5 seconds)

“So despite their flaws, takeaway meals also have many advantages that make them so popular to so many people – but how frequently do they have a takeaway?”

      9. From next clip of Janet to next clip of Anhar (approx. 9 seconds)
      “Takeaways are now a main feature of modern society, providing meals and jobs for millions worldwide. We caught up with Anhar Miah, owner of The Raj restaurant, to get an insight onto working in the industry as well as his opinions on takeaways.”

      10. In between Anhar interview (approx. 7 seconds)

“Keeping customer service good is certainly a key part of the takeaway business, to keep customers coming back for more. We also asked Anhar about The Raj’s most popular meals, and how they promote their business.”   

      11. From Anhar interview to Burger King advert (approx. 4 seconds)

“The promotion of takeaway meals is an important part of the industry, with mainstream restaurants such as McDonald’s and Pizza Hut relying heavily on advertisement – bus does this sort of promotion attract the public?”

      12. Over Burger King advert (approx. 4 seconds)

“Takeaway companies want advertisement to play a pivotal role in the decision to buy takeaway, with restaurants advertising new meals and special offers to encourage people to shop there”.

      13. From Burger King advert to ending montage (approx. 5 seconds)

“The vast variation of the takeaway industry is what keeps people coming back for more – there are so many different types of meal with a variety of ways to get them.”